How to outsource content writing and digital marketing services
To be very brief we can explain it within 3 steps:
Step 1: Post on a freelancing website.
Step 2: Get 9,659,854 low-quality applications.
Step 3: Give up. Continue writing the content yourself.
Outsourcing has a poor reputation thanks to a seemingly never-ending supply of flaky freelancers who do shoddy work.
But that doesn’t mean you’ll always get bad results when you outsource content creation.
When should you outsource?
There are some other valid justifications to re-appropriate substance creation:
• You’re excessively occupied. Discovering time to make content is outlandish.
• You abhor composing. Each time you plunk down to compose a post, you feel truly wiped out. Hemingway’s statement, “There’s nothing to composing. Everything you do is to sit at a typewriter and drain” reverberates profoundly with you.
• You’re in an industry that requires area mastery. You need a topic master to make articles and give precise exhortation.
• You have a financial plan. You’re as of now doing content advertising and can see the ROI. You should simply to twofold down and scale it up.
Have you concluded that re-appropriating content bodes well for your business?
That is the simple part.
Is hiring a team of freelance writers right for your business?
Hiring a freelance writer isn’t the only option available if you’re looking to outsource content creation
You could hire a content marketing agency, or delegate the work to an in-house writer.
However, hiring in-house writers can be difficult and expensive, so the best option for most businesses is to start by hiring freelancers because:
· It’s cheaper.
· You can hire and fire as and when you need to.
· You can choose to pay a fixed price per article, regardless of the time it takes the writer to complete.
· You can hire as many writers as you need.
· There’s more diversity in writing style and viewpoints.
Of course, there are some disadvantages:
· Writers may disappear or be unreliable.
· Writers may work for multiple clients at once, and they may not be as involved with your brand as an in-house writer.
· It’s harder for freelancers to collaborate with other team members.
To reiterate, if you’re new to outsourcing content creation, then working with freelancers is almost certainly your best bet.
In fact, this is the process used by some of the most successful content marketing agencies.
With that said, how do you get started?
Decide on the type of writer you want
Not all writers are created equal.
There is a difference between a copywriter, a journalist and a technical writer. Ask a journalist to write sales copy, and your conversion rates will tank. Ask a copywriter to report on the news, and your readers will leave in droves.
Before you begin looking for a writer, you need to be clear about what you want.
Here are some questions to guide you:
· What kind of content do you need? Are you doing interview pieces or producing technical how-to guides? Do you need a new blog post, or are you only looking to update your older articles?
· Do you need the writer to have domain expertise? Does your writer need to be an expert, like in the medical industry? In general, the more industry knowledge you require, the more expensive the writer.
· What is your budget? There are writers available at any price. Your budget per article will determine the quality of content you get.
Your answers will affect the entire hiring process: where you look for writers, the copy in your job listing and much more.
Put together a winning job listing
More does not always mean better.
The goal of hiring is not to get as many applications as possible. Looking through poor applications is a waste of time.
Instead, your goal is to find only relevant and qualified people.
To do that, you need to structure your job listing so that it attracts the right kinds of writers. And this is where you include a few smart “pre-qualifying” tricks.
The purpose of these tricks is to:
· Dissuade low-quality writers from applying;
· Allow for quick filtering of any low-quality writers that slip through the net;
· Encourage experienced, confident writers to take you seriously;
· Dissuade those with little or no experience in your vertical from applying.
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Updated and Edited with New Content on December 27th, 2023
