4 Ways to Convert Leads to Sure-Shot Sales [Fact-Checked]

Digital presence has a significant impact on maximizing the marketing outcome. But without actual sales from these marketing activities, you are going to be than thrilled that’s because your leads have not converted into sales.

Some statistics for you to understand some sale conversion facts –

• Only 25% of leads are ready to become potential customers
• While 79% of leads will not convert if they are not nurtured further
• 1/4 of the leads are qualified which means approximately 75% are not your target customers

In fact, 74% of marketing and sales teams are now focusing on aiming there marketing efforts to convert the leads to sales or customers.

Why are the leads not getting converted into sales or customers?

It is important to understand the lead psychology behind this non-conversion of leads to sales -

• Trust — People can’t trust you at the first go. Lack of trust can arise from a poorly designed website, non-targeted content, lack of proof regarding your brand’s trustworthiness, and lack of contact information.
• Time — If the customers think this is not the right time to buy, they won’t.
• Money — The customers always compare the product or services to the price they are paying, and if they find it irrelevant to the product, you miss out on sales.
• Authority — If you don’t establish your brand or your product or service as an authority in your field through good quality content, it becomes difficult to gain customers as they will not find you trustworthy.

These are the four strategies that turn leads into sales –

• Build your brand through a website that shows your authority, provides social proof, and showcase reviews or testimonials through emails or various social media sites, which will develop a trust in the customers.
• Compelling Content Marketing strategy revolves around blog posts and free offers. Invest your time in writing well-researched and helpful blog content, which will showcase you as knowledgeable. One can hire marketing services for the same to create a beautiful website with well-written blog articles.
• Build a sales qualification process to move the leads through a sales process or a sales funnel. Using this sales qualification process enables your sales team to save valuable time and focus only on those who are ready to be nurtured using email marketing solutions.
• Leverage email marketing solutions, the essential of the marketing tools to convert leads into sales. Once you find any leads through your sales, funnel you can follow them up using your email strategy to be a newsletter or a content offer. The right lead should receive the right email at the right time.

Lastly, even though most marketing efforts are digital or online, the customers need that personal touch or interest, which makes them feel essential to us. Thus, implementation of such strategies will surely help in your desired conversion.

Updated and Edited with New Content on December 27th, 2023

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