In today’s times, individuals are constantly seeking knowledge in order to gain awareness about concepts or information they might just be interested in knowing about and they are able to achieve this with the help of various digital marketers out there in the business, providing all kinds of information that one needs to know when they end up in the field or they are seeking for any kind of guidance and help. …


Congratulations on this big decision! It takes immense amount of introspection, self-belief and an innate desire to pursue one’s passion against all odds, to choose a career option that is new and still evolving! This also means that early entrants would become big beneficiaries of this as this career option gains traction, becomes more popular and matures as a field!

There are few common traits that are required for a professional to succeed in any field namely hard work, dedication, willingness to learn, strong work ethic but there are some specific qualities that, when imbibed would help you become a…


A statement of purpose is a document centered on the applicant. It is that one opportunity given to an applicant to explain why he (she) should be given a seat in that esteemed college (or university). It is a real chance to demonstrate what the certificates or work experience don’t state directly. As the name says, the assessor wants to know the reason behind an applicant choosing a particular university and why he (she) is a good fit.

So, in this article we will discuss everything that an applicant should keep in mind while curating his (her) SOP for MBA…


All marketing companies around the world struggle to come up with impactful and creative online campaigns. From ideation, strategizing, executing your goal to advertising your campaign and generating leads, you need to do multifold smart work and put in a great effort. With the boom in people’s internet consumption during the pandemic, it is vital to know how one can surf the turbulent waters online and analyze the enhancing tastes and preferences of the audience when it comes to media and content consumption.

Here is a list of 5 tips that can make you sustainably successful in online advertising and…


This article talks about the different aspects of creative content writing and how it has become a business enabler.

2020 would be most commonly remembered as the year that changed it all forever! Corona has had a myriad effects on people and organizations. Some saw it as a lethal force that could end humanity and others saw it as an opportunity to rethink ways of doing commerce.

One such incident comes to mind when India was about to enter lockdown and a TV journalist went to a couple of neighborhood shops to get their reaction. One of these shop owners…


Content is all about talking to your audience using written words. So, whether you are talking to them through the company brochure, your TV ads, your product wrapper, books, your website, social media posts, videos, audio podcasts, newsletters, memes or any other form — all of it is content. That vast and all-encompassing it is!

Whether you are an individual trying to scale up your influence, a business trying to engage your customers, a community trying to expand its reach — one has to let his/her/its voice be heard far and wide and this can only be achieved through written…


We need to trust ourselves enough and trust what we want to write about to see success in our writing. The final endless spread can end up ensuring that we have never achieved our creative project goals. However, there are ways to minimize these distractions and allow us more time, energy, and motivation to continue working.

Take care of the following:

Put your phone in airplane mode:

We used to check our phones as a community. However, when your phone is in flight mode, you remove one distraction.

Increase Your Motive:

To help grow our product, we must know that…


The Internet and social media write about democracy. Unfortunately, most of it is low. Content is often non-military, silenced, misleading, and given incorrect information. Other issues that continue include the repetition of the same content by the author, who lacks credibility.

It is fair to say that the blog environment is sloppy. They are pieces of ideas lacking in discussions and research, are short compared to articles and papers, content is made up of SEO keywords, style is free, and, as combined, good writing can be chosen. Every single blog post will benefit from reading and editing. Writing is an…


Content writing marks a new type of storytelling being drawn and made famous in the digital age we now live in. That is why content writing is the foundation of the success of any business.

Content buyers are smarter and smarter than that. They want quality, understanding, and a new perspective, and if your content writing services do not provide that, they will look elsewhere. So let’s get in to explore what these services are and how your content writing can create powerful stories to help your brand build a credible and widespread reputation.

Content Writing Increases Community Engagement

An…


It is easy to see why — higher search engine rankings lead to more volume, more leads, and higher sales and conversions. However, how does it work? How does adding keywords to various sites improve your chances of ranking them better in search engines?

Web CEO earlier set high standards for search engines by adding multiple search terms to web pages, whether they worked on a website or not. Over time, searched search engines have refined their algorithms to allow for high-quality content and locations.

1. Keywords

One of SEO’s basic features (and building an SEO strategy) includes keywords in…

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